The Tailored Design Method
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features more » expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. « less
Interaction design to lead us into temptation
Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it more » provides easily digestible and applicable patterns for putting these design techniques to work. « less
The next best thing to having your own private instructor guiding you through Adobe Creative Suite 6 Design and Web Premium at your own pace is this terrific book training tool from the expert instructors at AGI. More than 25 self-paced lessons teach you the basics of page layout, vector graphics, photo more » editing, document management, web design, animation, file management, and much more. Each step-by-step lesson is accompanied by exercises tutorials to make the concepts and techniques crystal clear. « less
101 Tips, Tricks, and Techniques
Photoshop CS6 Unlocked is a full-color question-and-answer book for web designers who want to use Photoshop to create better looking websites.
Creating text effects, texturing and shadowing text, wrapping text around a curve, and more; Adjusting Images: Removing blue tints, darkening and lightening more » images, fixing red-eye, removing dark shadows, sharpening images, and more; Manipulating Images: Creating fish-eye effects, removing imperfections, making product shots for ecommerce, and more; Creating Web Interfaces: Best practice & time saving ideas including how-tos on slicing images, creating rollovers, and more; Advanced techniques: Generating thumbnails, animated GIFs, bulk watermarking, sharing Photoshop Actions, and more... « less
The newest release of Adobe Creative Suite boasts a world of must-have features and enhancements to each of its applications: Photoshop, Illustrator, InDesign, GoLive, Acrobat, and Version Cue. Written by a duo of Adobe experts, this thorough reference focuses on the collection of programs that comprise more » the Creative Suite and shows you how to efficiently integrate and manage your workflow between these applications. Padova and Murdock address common issues and explain how to handle typical challenges with the intent of putting you on your way to becoming a more productive designer. « less
INGN has taken over the industry as the most widely-used page layout program in the world. It features better typography and transparency features, speedier performance, and more overall control than any other layout program. This Bible, written by respected INGN and QuarkXPress expert Galen Gruman, more » is packed with real-world insights from publishing pros who use INGN in critical projects. The INGN Bible shows users the program's innovative architecture and functionality and tells them everything they need to know to get up to speed. Whether experienced designers, novices, or somewhere in between, readers will find all the real-world tips and techniques they're looking for in this reference. « less
An Introduction to Theory, Principles, and Techniques
Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.
By combining basic theory with hands-on technique, more » Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. « less
As the industry standard in professional layout and design, InDesign delivers powerful publishing solutions for magazine, newspaper, and other publishing fields. This introductory book is an easy-to-understand reference for anyone migrating from another software application or those with little-to-no more » desktop publishing experience. You'll explore InDesign basics and examine the enhancements to the latest version, while you also discover how pages work, build templates, create frames and shapes, manage styles, and much more. « less
The digital photographer's workflow is divided into two distinct parts - the Production Workflow and the Creative Workflow. The Production workflow is used to import and organize large numbers of images, and prepare them for presentation via proof printing, Web, or slideshow. Increasingly, photographers more » are turning to Adobe's acclaimed new Lightroom software to manage this part of the workflow.
After the best images are identified, photographers move to the second part of the workflow, the Creative Workflow, to fine-tune special images using a variety of advanced digital tools so that the creative vision is realized. An overwhelming majority of digital photographers use Photoshop for this advanced editing. « less
Packed with the latest InDesign tips and techniques!
New to InDesign? Making the switch from QuarkXPress? No worries - this easy-to-follow guide shows you how to master this electronic publishing tool, customize the interface, work with objects and graphics, calibrate color, create PDF files, and more » more. From pages, panels, and pictures to text, tabs, and tables, you'll design and output like a pro every time! « less