To be a success, a website has to attract-and keep visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free service that tracks more » visitor activity on your site so you know which of your Web pages they love, and-just as important which pages don't work for them. Using this information, you can fine-tune your site to keep the visitors coming.
This Mini Missing Manual is excerpted from Creating a Web Site: The Missing Manual. « less
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest more » ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. « less
Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits more » at lower cost! « less
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the more » tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. « less
Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, more » and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.
Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. « less
Cashing in with AdSense and AdWords
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's more » advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why. « less
Marketing on the Social Web
The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent more » these websites. You'll get intelligent advice and strategies -- including what works and what doesn't. « less
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice more » every step of the way. Determine which networks fit your marketing program, and learn the techniques necessary to measure results and track return on investment. « less
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and more » click-through rate on your Web site. « less