Books: 31

SEO

CoverTitleYear
Magento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without more » visitors, you'll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it's possible to see a dramatic growth in revenue through your website. Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site. « less
2014
SEO
Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and more » practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. « less
2013
The Definitive Guide to Testing and Tuning for Conversions
A fully updated guide to making your landing pages profitable. Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after more » results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. « less
2012
Mastering Search Engine Optimization
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior - such as new ranking methods involving user engagement more » and social media - with an array of effective tactics, from basic to advanced. « less
2012
To be a success, a website has to attract-and keep visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free service that tracks more » visitor activity on your site so you know which of your Web pages they love, and-just as important which pages don't work for them. Using this information, you can fine-tune your site to keep the visitors coming. This Mini Missing Manual is excerpted from Creating a Web Site: The Missing Manual. « less
2010
Improve the search engine friendliness of your web site
This is a practical, hands-on book that will lead you through the process of search engine optimization of your Joomla!-based web site. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step in the SEO process. Once you have finished reading the book and more » gone through the detailed plans from each chapter, you will have the knowledge to improve the rankings and visitor numbers of almost any Joomla!-based web site. This book is written for anyone using Joomla! ranging from owners of business sites to web site developers and personal web site owners. Any Joomla! web site owner who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal. Some prior knowledge of Joomla! is expected but no prior knowledge of search engine optimization is needed for this book. The reader will get a deeper level of knowledge on how to make their web site rank better and attract more visitors to their site. « less
2009
Essential Techniques for Increasing Web Visibility
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, more » and how to avoid and remedy search engine traps. This book serves as a tutorial, and as a reference guide for implementing effective SEO techniques. « less
2009
Mastering Search Engine Optimization
If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing more » a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. « less
2009
Speed, Search Engine & Conversion Rate Secrets
Is your site easy to find, simple to navigate, and enticing enough to convert prospects into buyers? Website Optimization shows you how. It reveals a comprehensive set of techniques to improve your site's performance by boosting search engine visibility for more traffic, increasing conversion rates to more » maximize leads and profits, revving up site speed to retain users, and measuring your site's effectiveness (before and after these changes) with best-practice metrics and tools. « less
2008
Search Engine Optimization
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic. One-stop resource offers readers what they need to plan and implement a more » successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources. Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others. « less
2007