Seven Psychological Principles of Persuasive Design
Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately more » relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.
About the Technology
Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react.
About the Book
Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive.
* Making design persuasive
* Encouraging visitors to take action
* Creating enduring messages
* Meeting the needs of both engaged and disengaged visitors
* Becoming a strategic influencer
* Applying theory, with case studies and real-world examples
About the Reader
This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products.
About the Author
Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter.
Table of Contents
1. PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN
2. Meeting users' needs: including psychology in design
3. PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR
4. Designing for regular use: addressing planned behavior
5. Risky decisions and mental shortcuts
6. Motivation, ability, and trigger-boom!
7. PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK
8. Influence: getting people to like and use your design
9. Using family, friends, and social networks to influence users
10. It's not what you say; it's how you say it!
11. Persuasion: the deadliest art
12. PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER
13. Case study: KidTech Design Co.'s Good Choice app
14. The next step: getting up and running « less
A recent study found that on average, designing a form to have a great user experience almost doubled the rate of successful first-time completions. For example, Ebay made an additional $USD 500 million annually from redesigning just the button on one of their mobile form screens.
More conversions, more » fewer dissatisfied users, better return on investment. Can you afford not to improve your forms' user experiences?
This book will walk you through every part of designing a great forms user experience. From the words, to how the form looks, and on to interactivity, you'll learn how to design a web form that works beautifully on mobiles, laptops and desktops. Filled with practical and engaging insights, and plenty of real-world examples, both good and bad.
You'll learn answers to common queries like:
* Where should field labels go?
* What makes a question easy to understand?
* How do you design forms to work on small screens?
* How does touch impact on form design?
* How long can a form be?
* What look and feel should the form have: skeumorphic, flat, or something else?
* What's best practice for error messaging? « less
UX for the Consumer Internet of Things
Networked thermostats, fitness monitors, and door locks show that the Internet of Things can (and will) enable new ways for people to interact with the world around them. But designing connected products for consumers brings new challenges beyond conventional software UI and interaction design.
This more » book provides experienced UX designers and technologists with a clear and practical roadmap for approaching consumer product strategy and design in this novel market. By drawing on the best of current design practice and academic research, Designing Connected Products delivers sound advice for working with cross-device interactions and the complex ecosystems inherent in IoT technology. « less
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. more » Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.
* Includes highly relevant examples and information for those who perform user research and design interactive experiences
* Written by numerous experts in user experience and eye tracking.
* Highly relevant to anyone interested in eye tracking & UX design
* Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry. « less
Learn the fundamentals of designing the user experience for applications and websites
Designing the user experience (UX) for websites and applications can be an exhilarating and satisfying experience, but it can also be a chaotic and frustrating endeavor. The key to success lies in a thorough understanding of the industry standard design process, and in possessing a firm grasp of effective more » and proven UX design techniques.
This book is a comprehensive, yet concise, primer for those looking to better understand the core principles of UX design. It illustrates these principles with example projects, warns you of common obstacles, and introduces you to proven methodologies that help facilitate your efforts to find design solutions that work.
This book will put you on the road to becoming a UX designer by teaching you the process and techniques used by design professionals to create world-class applications and websites. This introduction to user experience design will instruct you on the required research and groundwork that will help you cut through the ambiguity commonly experienced when starting a project. « less
Android Best Practices by Godfrey Nolan shows you how to make your Android apps stand out from the crowd with great reviews. Why settle for just making any Android app? Build a brilliant Android app instead that lets your users praise it for ease of use, better performance, and more.
Using a series more » of example apps which gradually evolve throughout this book, Android Best Practices brings together current Android best practices from user interface (UI)/user experience (UX) design, test-driven development (TDD), and design patterns (e.g., MVC) to help you take your app to the next level.
In this book you’ll learn how to:
• Use Android design patterns for consistent UI experience on many devices
• Use agile techniques such as test-driven development, behavior-driven development, and continuous integration
• Improve the speed and overall performance of your app
• Organize an Android app using design patterns such as MVC/MVP
• Create and consume REST and SOAP web services
Designing and developing an app that runs well on many if not all the leading Android smartphones and tablets today can be one of the most daunting challenges for Android developers. Well, this book takes much of the mystery out of that for you.
After reading and using Android Best Practices, you'll become a much better Android app designer and developer, which in turn can make your apps better placed and more successful in the market place. « less
Patterns to Make Sense of it All
This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile more » UX is and how you can master it as quickly as possible. First, you’ll start off learning how to communicate mobile UX flows visually. From there, you’ll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you’ll understand how to prototype and use these patterns to create websites and apps.
Whether you’re a UX professional looking to master mobility or a designer looking to incorporate the best UX practices into your website, after reading this book, you’ll be better equipped to maneuver this emerging specialty.
* Addresses the gap between theoretical concepts and the practical application of mobile user experience design
* Illustrates concepts and examples through an abundance of diagrams, flows, and patterns
* Explains the differences in touch gestures, user interface elements, and usage patterns across the most common mobile platforms
* Includes real-world examples and case studies for this rapidly growing field « less
How Analytics Can Help You Understand Your Users
Practical Web Analytics for User Experienceteaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about more » how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. « less
A Practical Guide for Creating Useful UX Documentation
A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable more » UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision.
* Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed
* Provides practical guidance that you can put to work right away on their own projects
* Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently
* Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more
Communicating the User Experience is an ideal resource for getting started with creating UX documentation. « less
Gain the knowledge and tools to deliver compelling mobile phone applications. Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development more » company, end user, target device, and industry structure. Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques. « less